Wind Mobile is up for sale. And Fongo has put in an offer of $1 for its purchase.
Once all the fun and games are over and done with what we have left is a very clear reality that doing business in Canada is not just hard, it is downright unprofitable.
Pretty much since the get go Wind Mobile has been crying foul play about the attitude of the regulators as well as the market heavy weights, also known as the Big 3. Their mission was to provide Canadian consumers an alternative to paying exorbitant charges and getting stuck in the noxious contracts that continue to be the way the major players operate in Canada.Whether the whiny attitude from Wind’s head offices was naivete on the company’s part or a ploy that failed miserably, the end result is simply that the company is effectively leaving its small, albeit loyal subscriber base, completely unaware of what is in store regarding tariff increases or additional fees.
Interestingly, despite all the confusion, there is not a peep out of the CRTC regarding the whole situation. Sure, the regulators see no problem in letting the markets carry out the bidding process as business as usual, but in reality can this situation be correctly classified as business as usual?
Take a look at the latest bang and bust start of Target, the US retailer that had created so many ripples its in pre-launch phase and yet one month in and the early estimated figures do not look as promising as anyone had hoped. Yes it is still early days for Target but its clear that the company has a long way to go before they can a make a mark in the saturated Canadian retail space.
Of course the length of time spent in the country cannot be the reason for the recently announced departure for Suzuki Motors. After sticking it out for more than 3 decades, the company has decided to exit the Great North. Once again, analysts and investors only see this as a minor incident as the company never gained a solid foothold in the domestic market. True enough if you want to provide a comforting summary to a failed story, but to a well informed person, the question is not how or when, but rather why?